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Consumer Products & Services

American Appraisal provides valuation and consulting services to consumer products and services firms worldwide.

Who We Serve
American Appraisal serves manufacturers, distributors and retailers of various consumer products including:

  • Apparel
  • Consumer electronics and electrical equipment
  • Foods and beverages
  • Home and garden equipment and furnishings
  • Household products
  • Personal and hygiene products (including cosmetics, fragrances and perfumes)
  • Toys and sporting goods
  • Automotive original and replacement equipment

We also address the valuation and consulting needs of service providers including:

  • Automotive repair
  • Insurance brokers
  • Laundry and dry cleaning facilities
  • Travel and vehicle rental agencies
  • Salons and spas
  • Employment and employer services
  • Restaurants and consumer retailers
  • Financial and legal services firms
  • Service franchisees

What We Do
We provide expertise in all classifications of tangible and intangible assets, including the following:

Tangible Assets Intangible Assets 
Land  Trademarks and trade names
Land improvements and buildings Customer/distributor/supplier relationships
Personal property  Patents and patent applications
Leasehold improvements IPR&D
Construction in progress Formulas/recipes
Inventory Contracts
  Leasehold interests
Franchise agreements
Noncompete agreements
Royalty agreements

Our valuation and consulting services for our clients in the consumer goods and services industry encompass:

Recent Experience
American Appraisal’s recent experience includes:

  • Valuation of incentive stock options for a consumer cleaning and sanitation products company
  • Fairness opinion for a manufacturer and marketer of prestige fragrances
  • Valuation of numerous legal entities of  a paper-related consumer products company for tax restructuring purposes
  • Market value analyses of 15 retail clothing stores for possible sale
  • Ad valorem tax consulting services for retail stores and warehouses of a national specialty department store
  • Market value analyses and cost segregation studies for the leading manufacturer of custom window fashions
  • Financial and tax reporting purchase price allocations by legal entity for the acquisition of a shoe care line of business and an insecticide line of business
  • Impairment testing under Brazilian statutory reporting requirements for a tire manufacturer (truck and passenger)
  • Goodwill and long-lived intangible asset impairment analysis for a tax services firm
  • Trademark impairment analysis for a catalog company that markets picture frames and photo albums
  • Impairment testing for a bicycle and sporting goods manufacturer

Why American Appraisal?
American Appraisal has performed valuation and consulting services for consumer products and services companies worldwide. Our global valuation team understands the economic and competitive factors affecting both domestic and multinational manufacturers, distributors and retailers of consumer products, as well as those of service providers.



Client Quotes

"Outstanding response and follow up."

Director of Taxes
Hunter Douglas, Inc.

"The American Appraisal team went above and beyond the call of duty related to this engagement.  They were available for and participated in early morning and late night phone calls with us and the audit team.  They demonstrated an excellent knowledge of our business, the industry, and their field.  Delivery was timely and well executed.  Thanks for a job well done!"

Milwaukee Electric Tool Corporation





Business Combinations

Impairment Testing

Equity-Based Compensation

Financial Instruments
Fresh Start Accounting


Purchase Price Allocation
Corporate Tax Valuation Services
IRC §409A and Stock Valuation
Gift & Estate Tax

Cost Segregation

Transfer Pricing

§861 Interest Expense

Property Tax

Property Insurance
Appraisal &

Building Insurance Appraisal
& Inspection

Equipment/Personal Property Insurance Appraisal & Inventory

Property Insurance
Appraisal Update

Web-Based Reporting

Fixed Asset Management

Fixed Asset Inventory & Reconciliation

Fixed Asset

IT Asset Inventory

Property Record
Outsourcing Services


Fairness Opinions

Solvency Opinions

Asset Purchase,
Sale or Lease

Asset Financing



Litigation Support

Appraisal Reviews

Intellectual Property Valuation

Bankruptcy & Restructuring

Real Estate Advisory

Portfolio Valuation

Right of Way Appraisal Services






Aerospace & Defense

Agribusiness, Food & Beverage


Consumer Products & Services

Financial Services & Transaction Processing



Higher Education

Hospitality & Gaming



Media & Entertainment

Metals & Mining

Oil & Gas

Paper, Packaging & Forest Products


Professional Services

Real Estate

Technology & Electronics



Utilities & Power Generation


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