Consumer Products & Services

American Appraisal provides valuation and consulting services to consumer products and services firms worldwide.

Who We Serve
American Appraisal serves manufacturers, distributors and retailers of various consumer products including:

• Apparel
• Consumer electronics and electrical equipment
• Foods and beverages
• Home and garden equipment and furnishings
• Household products
• Personal and hygiene products (including cosmetics, fragrances and perfumes)
• Toys and sporting goods
• Automotive original and replacement equipment

We also address the valuation and consulting needs of service providers including:

• Automotive repair
• Insurance brokers
• Laundry and dry cleaning facilities
• Travel and vehicle rental agencies
• Salons and spas
• Employment and employer services
• Restaurants and consumer retailers
• Financial and legal services firms
• Service franchisees

What We Do
We provide expertise in all classifications of tangible and intangible assets, including the following:

Our valuation and consulting services for our clients in the consumer goods and services industry encompass:

• Purchase price allocations for financial reporting purposes (US GAAP and IFRS)
• US and international tax reporting
• Impairment testing
• Transfer pricing analyses
• Bankruptcy and restructuring valuations
• Fresh start accounting
• Fairness and solvency opinions
• Equity and option valuations
• Real estate advisory
• Real and personal property tax valuation and consulting services
• Fixed asset inventory and reconciliation
• IT asset inventory
• Cost segregation studies
• Property insurance appraisals

Recent Experience
American Appraisal’s recent experience includes:

• Valuation of incentive stock options for a consumer cleaning and sanitation products company
• Fairness opinion for a manufacturer and marketer of prestige fragrances
• Valuation of numerous legal entities of  a paper-related consumer products company for tax restructuring purposes
• Market value analyses of 15 retail clothing stores for possible sale
• Ad valorem tax consulting services for retail stores and warehouses of a national specialty department store
• Market value analyses and cost segregation studies for the leading manufacturer of custom window fashions
• Financial and tax reporting purchase price allocations by legal entity for the acquisition of a shoe care line of business and an insecticide line of business
• Impairment testing under Brazilian statutory reporting requirements for a tire manufacturer (truck and passenger)
• Goodwill and long-lived intangible asset impairment analysis for a tax services firm
• Trademark impairment analysis for a catalog company that markets picture frames and photo albums
• Impairment testing for a bicycle and sporting goods manufacturer

Why American Appraisal?
American Appraisal has performed valuation and consulting services for consumer products and services companies worldwide. Our global valuation team understands the economic and competitive factors affecting both domestic and multinational manufacturers, distributors and retailers of consumer products, as well as those of service providers.