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Simon Jones, CFA

Simon specialises in share valuations, business valuations, intangible asset valuations, intellectual property valuations and impairment reviews.  His experience includes valuations and valuation advice for restructuring, tax, purchase price allocation (IFRS 3), goodwill impairment (IAS 36) and other financial-reporting-related valuation services, together with valuations under Section 597 of the 2006 Companies Act and commercial valuations for M&A or dispute resolution purposes.  Simon’s industry experience includes the consumer, retail, travel, leisure and media sectors as well as aerospace and defence, oil and gas services and financial services.

Simon is a CFA Charterholder and holds an MBA from Imperial College London (specialising in corporate finance and financial markets and assets).  Prior to joining American Appraisal in 2005, Simon’s professional career included spells working for Merrill Lynch in its equity research department and working in industry for Reed Elsevier.

Examples of client experience include:

  • Advising the restructuring teams of multinational banking groups on the value of companies in their leveraged loan portfolios and allocating that value across various tranches of debt and equity (“value break” or “waterfall” analysis)
  • Leading a purchase price allocation for a £2 billion acquisition, determining the fair value of 11 cash-generating units and allocating the price to the identifiable intangible assets within each of these cash-generating units
  • Undertaking purchase price allocations for numerous mid-cap and small-cap companies (FTSE main market and AIM) across multiple sectors and geographies
  • Advising the European branch of a S&P 500 company on the value of some of its principal grocery brands for tax planning purposes
  • Undertaking a liquidation-in-place analysis in the context of a Best Interest Test required by the US Bankruptcy Court as part of the client’s emergence from Chapter 11 bankruptcy protection
  • Delivering a transfer pricing study to assess the reasonableness of intercompany royalty rates levied within a multinational enterprise for use of intellectual property
  • Completing share valuations for tax purposes where either the sale proceeds or the base cost had to be negotiated and agreed with the Shares Valuation Division of HM Revenue & Customs

Contact Information

Aldermary House
10-15 Queen Street
London, 
United Kingdom
 +44 20 7778 0809